I’d like to meet the person who says they’re immune to impulse buys. I’d like to ask them how they manage to hold themselves steadfast in the face of sparkling checkout-counter goodies. How they’re not drawn in moth-to-flame by the newest Lululemon window display. How they manage to ignore the ads lining their Facebook timelines, which we all know are specifically tailored to your previous searches (creepy, but also kind of convenient).
Seriously though, from the packs of gourmet gum at Target to the travel-sized bottled rip-offs at Sephora, I’m no stranger to the guilty habit of chucking just *one* last item into my basket before calling my shopping trip a day. That’s why I knew the extravagant display of Moon Dusts set up at the grocery store right across the street from my gym this Summer spelled serious trouble.
Each day I hit up the market after my gym sesh. And each day I spent just one meager extra minute examining the little glass jars like they actually were from the moon. With ingredient lists boasting some of the most interesting and powerful herbs and adaptogens in the wellness community (ashwaganda root, pearl extract, Lion’s Mane mushroom, schisandra berry, and maca were some highlights), I knew I was a goner.
Moon dusts, created by the company Moon Juice and popularized by celebrities like maca-matron Gwenyth Paltrow, are aesthetically pleasing little jars of herbal concoctions aimed at targeting a specific area of health to improve. The company offers six varieties: Power Dust, Spirit Dust, Beauty Dust, Sex Dust, Dream Dust, and Brain Dust complete the collection.
The company recommends “getting dusted” by adding the blends into coffee, milk, water, smoothies, hot cocoa, and even ice cream.
I left the market that day with a little less pride in whatever pseudo-frugality I thought I had as well as two sachets and a full jar of dust. The damage? $44 ($6 for the two single-use sachets and $38 for the 1.5 oz jar. Reminder: this is a no-judgement zone).